SEO is the abbreviation of Search Engine Optimization. It’s the optimization process which is made for a website to get higher position in SERP (Search Engine Ranking Position).
SEO is the unique key of the door which provides access to millions. SEO is the most valuable key of digital marketing. The most important part of digital marketing is the search engine marketing. The most valuable key in search engine marketing which brings millions of internet users to your website is SEO
SEO is a strategical mind game between the machine (Google bot) and the human (SEO specialist).
SEO world with a comparison:
Lets say the number one search engine of the world, Google, is a digital ocean. Assume the competing sailing ships as websites in this vast ocean. The sail of a ship is the fundamental structure of a website because it is the essential thing which speeds the ship. The type and code structure of a website form the fundamental structure of that website. For instance a HTML sailing ship goes many times more faster than a FLASH sailing ship. Because HTML is technically more superior than FLASH in SEO competition.
Human factor in SEO competition:
Whether SEO is a competition in the digital world, human factor is the biggest decisive factor here. The human factor is the SEO specialist. Captain is the one who leads the sailing ship during the competition and completes the race successfully. The captain should know the ocean well where the competition takes place (Google). A clever experienced captain knows the dangerous and advantageous sides of this ocean. He knows when and from where the wind blows.
SEO Fundamental Rules:
The result is a disappointment unless SEO is made with the right method. Quick and sudden rising ends with a quick and sudden fall. SEO ought to be made means confident rising without quick long jumps.
Creative Content: The necessary golden rule of SEO is the content. The originality of the content is important but creative and effective content is more important. Contents which contain useful information and news are more valuable for SEO. Therefore articles and article-like contents are the most appropriate ones for SEO.
On-Page Optimization: All the steps that you make inside the website are called on-page optimization. Suppose that you are playing a strategical mind game with Google bot and try to use your brain and creativity in this game. The source code of the page should be neat and tidy as much as possible. The right use of meta tags. Establishing H1, H2 Tag structure using a stylesheet. Using alt tags and title tags on pictures and inbound links. Optimizing on-page URL address. Use the right meta tags correctly and pay attention to the meta tags-content relevancy.
Off-Page Optimization: After Google Webmaster Tools registration, important settings like sitemap, robots.txt, and geographic target are done. Search engine submissions to Google and other big search engines are carried out. After your website is indexed in Google, backlink construction process starts. The most important thing in SEO link building is the one-way link building. You shouldn’t use the reciprocal link building method. The number of links is not important for Google SEO. The important thing is the link’s quality, link’s value and the link’s relevance. Pagerank (PR) value does not have a higher priority in the relationship between SEO and Google.
Optimization process is a long and demanding process. Keep up the work with patience and never give up. Suppose that you’re raising your little baby to become a mature human. Make minor updates or changes when necessary so as to have a better optimised website.
Dangerous penalty steps in SEO: Don’t use a copy (stolen, plagiarized) content. Don’t use hidden text or links on the background with the same color. Don’t use cloaked pages, deceptive redirects, doorway pages or duplicate site and pages. Don’t get paid links and try to not make reciprocal link building. Never do spam links in SEO.